Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG402 Mapping and Delivery Guide
Analyse consumer behaviour for specific markets
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | BSBMKG402 - Analyse consumer behaviour for specific markets |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to analyse consumer behaviour for specific markets and specific needs.It applies to individuals who need to analyse consumer behaviour to examine factors that impact decisions to purchase products or services. Having thoroughly analysed consumer attitudes and behaviour, recommendations can be made on marketing strategies to increase consumption of the product or service being marketed.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Confirm product or service market |
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Element: Assess reasons for existing levels of consumer interest |
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Element: Recommend focus of appeal for marketing strategies for product or service |
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